NSAC- National Student Advertising Competition 2013
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The Campaign
Below is a copy of our campaigns book, along with some of our presentation pieces.
The client was Glidden Paint, and the rough advertising goal was to increase awareness of the paint brand, specifically inside of Walmart Stores.
Our team placed 4th at Regionals.
Presentation Book
The goal behind this book was to create an Integrated Marketing Campaign for Glidden inside of Walmart Stores. The book could be no larger than 20 pages, and was sent to the judges a few weeks prior to our pitch.
Person on the Street Interview Reel
This video reel is a summary from some of our personal interviews we had with women on their feelings towards paint and the home. These women were randomly selected and spread across all ages and backgrounds.
Our Commercial Spot
The main idea was that Glidden has an opportunity to connect with women on something greater than just painting: Making Memories.
