OHSU's Biomedical Informatics Program
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NPR/Podcast Pre-Roll
This was our 15 second pre-roll that aired throughout our campaign on Radiolab. The pre-roll was geo-targeted to Canada and the four states with the highest interest in technology and healthcare closest to Oregon. Radiolab was picked because of its high QME for our target audience. We also had a 30 second mid-roll which aired globally and is forever baked into the "Speed" episode of Radiolab, which can be viewed below:
Display Ads
The objective of this campaign was to build brand awareness and simplify an already complex message.
These ads were served via behavioral targeting in specific geo-targeted spot markets, including: Washington, Oregon, Arizona, California, and Canada.
This is one of the medium rectangle animated gif ads that ran during the entire 3 month campaign.
Same campaign, same messaging- leaderboard display ad. The idea behind this one was to always remain above-the-fold.
Live Display Ad Placements
Medium Rectangle example while live on Radiolab.org
Leaderboard Ad. This ad was served via Behavioral targeting method through Quantcast's extended network.
Print Ad
This is one of three different job fair posters we created. We worked together with the technology and health depts, and had these placed all over those campus buildings starting two weeks prior to their job fair.
Similarly, we created a newspaper ad that was displayed in 10 different Universities across our geo-targeted areas. The universities were picked by their location, dept. focus, and then cross-referenced that data by the Universities with the highest newspaper readership.
Actual Print Ad Examples
The PSU full page ad, Technology Fair Edition
UW Ad with QME based placement
Super large paper!! ASU's Job Fair Edition